Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian beauty and personal care products’ company with its interests in hair care, skin care, and salon services’ products. HRIPL’s beauty care portfolio includes two of the foremost hair colour and care brands in the category namely Vasmol and Streax.
Our brief was to depict the impact of the brand on its customers by way of design and use the space innovatively to deliver seamless spatial graphics for Hygienic Research Institute, Mumbai.
Adapted from the ‘visual representation’ of the brand on packaging material and communication campaigns – depicting women with long, lively and healthy hair; we designed abstract women figurines with bright and colourful hair. This approach also gave us the opportunity to make the most use of colour. We printed the designs on a material that accepts the texture and colour of the base wall, whiles retaining the vibrancy of the graphics.